hearten and hone
Have you ever wondered where all your high-end clients are hiding?
Questioned if there’s a secret platform they hang out, a directory they search through, or a certain design style they’re attracted to?
The truth is, high-end clients are everywhere.
Facebook, Instagram, Pinterest…they’re even on your very own email list.
The key to bringing high-end clients to your wellness business isn’t in the kind of platform you use or the number of followers you have, it’s in the way you speak to them: with volume, depth, and potency.
These clients are those who are ready to work with you even if you charge thousands. The clients who take the initiative to find the money to be in your program. The clients whose values and goals align entirely with yours, and will be your biggest advocates all throughout.
When it comes to investing in their wellness, high-end clients aren’t looking out for whoever comes their way. They’re looking for a wellness business that takes the time to understand their needs and makes the effort to connect with them as individuals. And when you’re able to curate your brand that truly resonates with them, you’re able to move your audience to reach out and ask ‘how do I work with you?’
This is the power of strategic branding.
If you want to bring in high-end clients to your wellness business, here’s your foolproof formula to seeing that kind of result: empathetic messaging, elevated visuals, and a branded experience personalized to who they are.
Let’s dive deeper into how these three factors play out in establishing your health and wellness brand as the first choice for high-end clients.
1. Empathetic and Specific Messaging
Empathetic and specific messaging in your brand mean stepping into your client’s shoes and speaking to their feelings, needs, and hopes.
This is in stark contrast from portraying your ideal clients as victims who need you to save them.
High-end clients are sophisticated buyers and are easily turned off by pain-provoking messaging they’ve experienced before. They can easily recognize when someone tries to instill fear, shame, or a false sense of urgency.
What they’re moved by is messaging that captures possibilities, shifts their beliefs, and reflects their values. So by creating messaging that resonates with their most spirited, confident, and boundless version of themselves, they’re more likely to take action.
Through consistently communicating the value you provide your clients from a place of genuine empathy, you position yourself as a leader in them wellness space and as someone your clients can trust to guide them into their most empowered selves.
2. Elevated Branding That Resonates
High-end clients know what’s best for them. They seek out investments that not only make them feel good, but truly enhance their entire experience. This means that if you want to magnetically attract high-end clients to your health and wellness business, you need to create a high-end brand that appeals to them and draws those clients to you.
But what exactly does high-end, elevated, and professional branding look like?
High-end and professional branding involves high-quality imagery, thoughtful visual cues, and consistency across all your platforms.
And the reason this is crucial is because this kind of attention to detail in your design elements, conveys your level of care for things that most people tend to overlook. That is what high-end clients will pick up on.
You care enough to communicate a consistent message and aura from your voice to visuals, so they can have utmost clarity about your brand. And you care enough about how good your brand looks, so each person that walks through your doors feels like they’re being offered a personalized, high-service even before they pay you a single dime.
How much heart, thought, and intention you devote to their experience is what they look for. And that’s something you can easily communicate with your branding.
3. A Luxurious Client Experience
After crafting an empathetic brand message that resonates and empowers your high-end clients, and translating it into a high-quality design that appeals to their values and expectations, it’s time to roll out the red carpet and walk your clients through a luxurious client experience.
At Hearten + Hone, we don’t define luxury and high-end as cold, pretentious, or unattainable.
Our definition of luxury is rooted in radical care, genuine inclusivity, and compassionate empathy that makes your clients feel seen, heard, and cared for.
A luxurious client experience in your wellness business can be delivered in multiple ways:
- Thoughtful brand elements integrated into every aspect of your business to demonstrate your comprehensive level of care
- Consistent verbal and visual communication points that offer clarity about who you are and how you can help them, without causing any dissonance or confusion
- A seamless and elevated booking system that makes their entire process of working with you smooth and friction-free, from your website scheduler to your welcome packets, to client dashboard
- Branded and personalized gifts so your clients feel recognized and prioritized
This luxurious client experience is what your high-end clients are seeking out. And elevating your entire brand, from messaging to visuals to services, is exactly how you position yourself as the right fit for them.
Bringing in High-End Clients With Elevated Branding
They may not think of it consciously, but high-end clients are often drawn to these three core elements in their search for a health and wellness brand they want to stay with long-term:
- Intentional and empathetic messaging that connects and resonates
- Elevated branding that indicates detailed care
- Personalized experiences fine-tuned to their individual needs
Which is exactly what Hearten + Hone specializes in via our Premium Brand Intensives, where work 1:1 co-create your dream brand by identifying & effectively communicating your core brand message through our Brand Strategy Intensive, and consequently design your visuals to match the quality of your work through our Brand Identity Intensive.
Together, we’ll intentionally curate your brand elements, like your messaging and design, to effortlessly bring in high-end clients, scale to higher income months, and build the health and wellness brand of your dreams.
If you’d like to inquire about working together, send us a message via our inquiry form.