How Good Design Leads to More Sales

Are you ever one of those people who goes on to purchase something solely based on its packaging? Or when you decide on two restaurants situated beside each other, isn’t the place with the better ambiance most often the better choice? Or even when selecting new clothes on the rack, don’t you always go for the one that matches your personality?

Most of the time, when you’re faced with multiple options, you would probably go for the option that instantly pulls you in. The one that appeals to your taste, the one that “feels like you”, the one that makes you excited to buy it. This is what happens when something is designed well. It hooks, it captures, and it evokes certain emotions that makes the price irrelevant just because it makes them feel something.

That’s the subtle power that design has.

And it’s no coincidence that some of the most well-known brands you know have really good design to match. This doesn’t only apply to products. Good design has the same magnetizing effect whether you’re selling services or programs.

Design is not just for aesthetic purposes. There’s so much more to it that when used well, can serve as a powerful tool that massively impacts your bottom line. I’ve collated this round-down list of how design can lead to increased sales:

1. A well-designed business helps you stand out 

People are quick to make assumptions based on what they see at first glance. And this first impression that they have of you is really important because it only takes a couple of seconds for them to decide whether they’d want to learn more about you or not. 

With people putting up similar products and services here and there, standing out has become more of a challenge. Good design is one of the most tangible solutions you can resort to in order to set yourself apart from your competitors. It’s something that’s completely unique to you and your business. And it has this magical way of capturing your values, strengths, message, and personality in a way that people will be able to understand in an instant. 

If done well, it brings out your unique strengths in a way that reinforces your brand in the minds of your audience. This is so key when they’re at the point in their customer journey when they’re ready to decide which business to transact with. When you’ve set a strong impression at the onset, you stand out versus other competitors. It just makes it that much easier for them to reach out to you and ask you about your products or services.

2. Good design communicates your message right away

Humans are visual creatures by nature. Our brains are hardwired to process visuals 60,000 times faster than text. Just as how we noticed colors first before we learned how to read as kids, we remember visual elements better than a string of words. This is because imagery or patterns simplify certain concepts for us. 

• For example – you run a wellness clinic that offers high-quality, luxurious services for upper-class individuals. Hints of gold, clean lines, and sharper details would be a great way to communicate the level of quality that you provide.
• Let’s take the example of a different wellness clinic. This time, it’s more rooted in organic, sustainable, natural methods. Then maybe earth tones, hand-drawn elements, and subtle textures would do a better job of capturing their unique approach.

With good design, you’ll be able to communicate your values and message through a medium that your audience can easily comprehend and will actually remember.

3. With an elevated look, your perceived value is increased

When you sell high-ticket services, there’s a higher chance that people will take caution before purchasing. But when you craft a really strong brand that fully embodies the transformation you provide – verbally and visually, you’re more likely to have less objections and have more people excited to hire you.

This is where the role of good design comes into play. You already know your strengths and the value that you can offer. It’s just a matter of showing people that in a split second. When people SEE the quality you can deliver, then you won’t have to justify your prices. People will be more than willing to pay for quality that speaks for itself. 

4. Good design = more trust

Good design is so much more than making your business look good. It’s about crafting a tangible experience especially made for your audience. That means being consistent with the message you send out, embodying your values as a brand, and delivering the value you’ve promised.

For example, when someone sees that your Instagram’s look & feel don’t quite match your website’s aesthetic, it could leave your audience confused as to who you really are and what you stand for. But with good design, they’ll be more comfortable to put their trust in you, knowing that you care enough to put thought into even the tiniest details.

People whose trust you’ve won over are the ones who will stick with you in the long-run, which means you’ll likely have a successful business you can sustain for years to come.

5. It makes for a seamless buyer’s journey

People who are ready to hire you want you to make it easier for them to do so. So it’s worth paying attention to how your brand design can lead them from one step to another.

For example, typography can aid your audience in which one to read first. It distinguishes the hierarchy of information you’re presenting. Colors can help sort out information too. It helps emphasize certain design elements and make them more noticeable like how your call-to-action button on your website.

And this sets you and your audience up for a seamless buyer’s journey because:

• Your audience gets to easily understand what you do, what you’re all about and how to work with you;
• You don’t have to repeatedly explain the value of your work because your entire brand presence already does that for you

With branded collaterals, you get to create a highly premium experience that your audience will always seek out. From the moment they apply via your website, to when they receive the welcome packet, to their client gifts. When there is thought, meaning, and intention put into the delivery of each touchpoint,

6. You become the only choice for your audience 

If done well, design brings out your unique strengths, reinforcing your brand in the minds of your audience. This is so key when they’re at that point in their audience journey when they’re deciding who to work with. Ultimately, if you offer similar services as your competitors, the decision will boil down to how your people feel. And if you curate your brand to speak directly to them, elicit positive feelings, and make them feel welcomed, then that could mean the difference between you getting the sale versus someone else in your industry.

Once you create a strong first impression, other brands will have a tough time taking up your place in the minds and hearts of your people.

7. Good design allows you to attract premium clients

When it comes to selling something at a higher price point, your visuals influence the way your audience makes decisions. 

Because more than looking professional or credible, what good design does is that it:

• Establishes an instant connection with your people the moment they land on your page
• Evokes a kind of excitement that inspires them to learn more about your services
• Fosters trust because you exude a presence that displays your level of care
• Creates a memorable experience your audience would want to seek out and stay with

And when your branding truly resonates with your people, you’ll have much more ease drawing in premium clients who are committed, ready to invest, and excited to work specifically with you.

If you’re looking to raise your rates, attract premium clients, and see an overall increase in your sales, I would love to invite you to view the ways we can work together to build you a well-designed brand primed for sustainable and lasting growth.