Operating under the principle of radical care, Total Balance is a chiropractic clinic for women providing quality diagnosis, pain relief treatment and overall physical health consulting. Their sustainable remedies are aimed at helping women perform at their best, and enjoy their lives without feeling pain & discomfort.

The Wellness Space

Creative Strategy
Identity Design
Print + Digital Collateral
Web Design, Development + Copy

An easy-to-navigate website that guides visitors through the brand’s diverse offerings with clarity and flow.

Visual organization through symbolic design elements, giving a distinct identity to each of their pillars, while maintaining recognition

Nature-inspired themes that visually reinforce the brand’s emphasis on rejuvenation and harmony

THE STRATEGY

One of the main goals of this project was to capturing the essence of the brand's multifaceted business model while ensuring clarity and cohesion for the audience. To avoid overwhelming or confusing users, we prioritized:

The website was designed as a digital extension of the physical studio experience — a calm, welcoming, and intuitive space where people can rest into themselves. We used clean layouts, fluid transitions, and subtle animations to create a sense of ease and openness.

Each page is dedicated to a specific offerings, with thoughtfully-organized content structure to create a seamless user journey for site visitors.

THE WEBSITE EXPERIENCE

"Marion has been a breath of fresh air in our entrepreneurship. She is insightful, encouraging, efficient and communicative.

Before working with Marion, we were a brand new start-up with a strong vision but no idea how to bring it to life visually. We loved the experience of watching Marion come up with several different visual ideas for our visual implementation. She’s willing to trouble shoot with us just as much as she’s been willing to delve into the thrilling parts of brand creation.

It was exhilarating to see our vision laid out in different artistic renderings. We consider ourselves very lucky to have found her and to have her personal creative touch on our brand."

IN KYLE'S WORDS

is symbolized through the way the shapes seem to grow and blossom

is represented by a cup-like figure, showing the action of holding and nurturing

is communicated by dynamic shapes that seem to move outward

is symbolized by the shapes leaning onto each other

Mirroring the experience the brand seeks to create for its audience, the main logo is rendered in an arched direction signifying how The Wellness Space envelopes its audience in a safe space where they can receive the highest quality of concierge-style wellness services.

The geometric shapes allude to "balancing stones" depicting how the brand serves as the foundation for its audience to create balance, stability, and awareness in their lives.

You finally hit the sack after the busiest month of the season. You wake up to the warmth of the sun, the soothing tune of the nearby stream, the openness of the vast nature that surrounds you, and you finally take a deep exhale. This is the feeling evoked by The Wellness Space Brand Identity.

Highlighting the brand’s proposition around safety and self-efficacy, this direction utilizes visual cues inspired by the vibrance of nature, echoing the kind of rejuvenation and excitement the brand intends their audience to feel as the come into the space.

THE STYLE

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Website by Hearten + Hone

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Branding that makes health more human