For life-loving multi-passionates, Refinement blends the transformational power of movement and habits in their coaching and classes resources to help clients adopt sustainable daily movement habits for pain-free, unrestrained lives.
Identity Design
Digital Design
Refinement
A lot of individuals feel intimidated by adopting a fitness routine, let alone starting one. That's why our main focus was to position Refinement as an easeful and approachable partner in building daily movement habits - the joyful way. We did this through:
1. Developing lighthearted messaging angles delivered through an encouraging tone of voice
2. Crafting playful and inviting design elements, amplifying the brand's vibrant approach
3. Emphasizing the brand's MAGIC framework, which blends movement and habit formation
into a clear, step-by-step approach that’s easy to follow and stick with.
THE STRATEGY
Mirroring the feeling of fun and joy, short and punchy sentences is sprinkled throughout, making the brand’s content engaging and digestible. This is what characterizes the brand's messaging framework, lifting the spirits of their audience and leaving them feeling more positive and motivated.
THE STORY
IN DOMINIQUE'S WORDS
It now feels easier to show up, market, and sell my products. I really enjoyed every aspect of working with you. You’re so kind, lighthearted, and really amazing at what you do! You’ve gone above & beyond my expectations in so many ways. It’s a little daunting to see how great you made my brand look and now I’m learning to do it for myself :)
To further establish the brand’s MAGIC framework as its differentiator, we’ll utilize icons to represent each letter of the framework. The ovals borrow the shape of the dot in the letter “i” of the main logo, signifying that this framework is something that is only unique to the brand.
Feeling called to rebrand with us?
