hearten and hone
It’s your turn to show the way when it comes to brand strategy
Connecting with others, soaking in inspiration, and doing creative work you love every day. I’m guessing these are the things that bring you so much delight, satisfaction, and excitement as a brand designer.
Though sometimes this might not always be the case. This joy can be dampened by moments of uncertainty, tension, or unfulfillment especially if you feel buried in design projects that don’t meet your personal, creative, or financial goals.
Do you feel like…
- Your calendar is overbooked with small projects that don’t completely cover your financial needs.
- You’re working overtime churning out concepts only for clients to say, ‘it’s not quite right but I’m not sure why.’
- You’re frequently browsing other brand designers to find out what they’re offering, what their prices are, and how they’re making it all work.
And at the end of the day, you’re left wondering how exactly you can book premium clients and work on projects that leave you fulfilled.
There’s really no ‘secret’ out there that will instantly make you become fully-booked with dream projects overnight. But there’s a way to increase the value of your design services and position yourself as a true creative expert that premium clients would want to work with.
And that is: through offering brand strategy.
Offering Brand Strategy Brings In Premium Clients Craving Results
We’ve all been there.
That rush of excitement when your inbox lights up with a new inquiry, only for you to open it and see a long list of deliverables (without the budget to match) or a request for a ‘quick-fix.’
It’s probably not exactly the image you had in mind when you launched your brand design career.
Instead, you pictured high-end clients who know there’s more to their brand than a logo or a business card.
- Clients who don’t bat an eye at your pricing.
- Clients who don’t focus on nitty-gritty details like the number of revisions you offer, the length of your calls, or what another designer is charging.
- Clients who have big, ambitious goals and are willing to collaborate with an expert to help them bring their vision to life.
I promise you, those clients exist.
But the truth is, those high-budget clients aren’t looking to pay premium for a logo or other design deliverables.
They want someone who can help them build successful and enduring brands. They want to know how you can contribute to real business results beyond something that looks beautiful. This could look like having a compelling story that will make them connect with their audience deeper, knowing how to position their brand to stand out in the market, and elevating the entire brand experience to increase client retention and bring in more revenue.
By offering brand strategy, clients will come to you to map out strategic plan for their brands that helps them meet their big goals, and that is something they would happily pay for.
Offering Brand Strategy Positions You As A Creative Partner
A level of trust comes along with the premium prices high-end clients are willing to pay.
Positioning yourself as a brand strategist also positions you as an expert creative partner to your clients. Someone they can trust to guide them and their brand to an elevated level that brings in the results they crave.
That means no more being told what colors to use or fonts to change.
It also means that you get to become a part of the decision-making process and have a say in solving bigger problems.
Not only can you exercise your creativity with fewer boundaries, but by developing brand strategy for businesses, you get to guide them toward long-lasting and impactful decisions.
From helping a brand position itself differently from competitors to creating messaging that truly resonates with its audience, your expertise makes a real difference in your clients’ lives.
That trust and impact translate into an unbelievable sense of personal, creative, and financial fulfillment.
Offering Brand Strategy Increases Your Profitability
Do you have the concern that while offering brand strategy sounds great, it means hours and hours of extra work when you’re already spending so long on designs with vague directions from clients?
On the contrary, adding brand strategy to your services means you’re laying a strong foundation for the brand so the design process is seamless. With a strategic plan in place, you’ll present fewer concepts, receive faster approvals, and complete easier revisions because you and your client will be clear on the direction from the get-go.
Since you’re spending less time on the back-and-forth, your project timelines may actually shorten while your profits increase because you’re getting paid for the value of your creative thinking, not just your deliverables.
On top of that, brand strategy is a deeply empathetic and vulnerable process so your relationships with your clients will strengthen. Upon completion of a project, you’ll not only gain a glowing testimonial and paid invoice but also a new friend in your client.
Finally, offering brand strategy provides flexibility to your services.
You may decide to offer strategy separately from your design services or encompass them together. You could offer short and intense strategy sessions or long and comprehensive strategic mentoring.
Instead of viewing brand strategy as another task, imagine it as a way to broaden, strengthen, and ease the creative work you’re doing.
It’s Time To Claim Your Role As A Sought-After Brand Strategist
As a designer, you already know what brand strategy is, its transformative benefits, and how essential it is for creating impactful designs.
Now, imagine what offering brand strategy would look like for your business.
Suddenly, you’re booking profitable projects with premium clients who value your work and trust your experience.
You’re working on design projects that you know make a long-lasting difference for your clients.
You’re setting a strong foundation for your business to grow and thrive.
Sounds pretty amazing right?
If you’re ready for premium clients, fulfilling design projects, and more space to breathe in your calendar then my Brand Strategy Course is for you.
This self-paced course pairs with 8 weeks of access to a community of like-minded designers to support you in delivering brand strategy to dreamy clients who see you as a creative partner.
Join the Brand Strategy Course waitlist for an exclusive early bird discount when the doors open.