CAROL HOBBES
A highly acclaimed psychotherapist and counselor, Carol Hobbes is revered for her humanistic approach to helping women interpret and navigate their unconscious thoughts. She considers every facet of her patients' privilege, trauma, and lived experience, allowing her to provide each client a custom care plan made exactly for them.
THE MISSION
the creative solution
Setting a strong and memorable visual foundation for Carol Hobbes' personal brand was the main focus of this project. This meant translating Carol's values, personality, and unique approach into a tangible brand experience that meets her audience and potential clients where they're truly at.
Light, fluid, and seamless graphic elements set the tone for an open & welcoming experience for Carol Hobbes's patients — while also conveying how the brand is grounded on compassion, and a true commitment to the highest quality service.
